Watford FC - 2026/27 Social Rebrand

For the 2026/27 season, I was responsible for developing Watford FC's social media rebrand, creating a visual identity that could be applied consistently across every digital touchpoint. The system was designed to feel bold, modern and instantly recognisable, while remaining flexible enough to support everything from matchday graphics and player announcements to commercial content and club campaigns.

A key feature of the identity was the use of the variable typeface 'Transducer', whose adaptable weight and width axes allowed typography to become an active part of the design language. By pushing and pulling the font across different applications, I was able to create dynamic layouts that reflected the energy and pace of football while maintaining a cohesive visual style throughout the season.

Explore a selection of the individual assets from the rebrand below.