Watford FC - 2026/27 Third Kit Launch

I was tasked with creating a series of promotional assets for the launch of Watford FC’s grey third kit, celebrating the history, heritage and legacy of Watford town. The campaign highlighted the story behind the kit, connecting the club’s identity with the town it represents.

My role focused on developing advertising and poster designs for both print and social media, ensuring a consistent visual identity across platforms. The creative aimed to capture the significance of the launch while engaging supporters and bringing the story behind the kit to life.